TOMORROW’S PRODUCTS TODAY
Since 1987, VEHNS GROUP has stood for progress, innovation and quality. Today the group brings two worlds together: as a multi-brand distributor, it supplies retail partners across Europe with products from thousands of manufacturers, and as a brand house it develops the Signature Brands YEAZ, AILORIA and LaVague. The ambition reaches far beyond the individual product: from the data feed for retailers to the finished brand experience, everything is created under one roof in Munich.
PASSION & EXPERIENCE
Experience and expertise form the foundation of VEHNS GROUP’s values and vision. Passion, creativity and innovation are the DNA behind its continued success.
The ability to act quickly and flexibly, and to take responsibility, underpins the core values: creativity, passion, innovation and diversity.
TEAM & EXPERTISE
Every new range and every new collection is shaped by innovation and teamwork, built on deep expertise, passion and the pursuit of excellence.
Within the international team, skills are shared and developed to drive the company’s growth and reach its goals.
DIVERSITY & SUSTAINABILITY
Equality and diversity are fundamental values at VEHNS GROUP and key elements of social sustainability. Valuing individuality is essential to an inclusive working environment.
Ecological and ethical principles form the basis of the sustainability strategy: protecting the environment, empowering people and respecting ethical and cultural values.
GROUP STRUCTURE
Two companies, clearly defined roles: VEHNS GROUP runs the B2B business, Lifestyle Delights takes the brands to the end customer.
B2B
VEHNS GROUP GMBH
The heart of the group: multi-brand distribution with more than 1 million products from over 10,000 Third-Party Brands, plus the development and retail distribution of the Signature Brands YEAZ, AILORIA and LaVague.
B2C
LIFESTYLE DELIGHTS GMBH
A wholly owned subsidiary with authorised B2C distribution rights: it runs the Signature Brands’ online shops and manages sales through Europe’s leading marketplaces.
PARTNERS
A selection of the retailers and platforms VEHNS GROUP supplies across Europe.
